Google (Free)
Google Now Launcher is a bit of software that welcomes you onto your phone. It's in charge of the home screen as well as background launching of apps. In essence, it will tackle all the essential bits of your OS with a Google feel to it. This slick piece of software replaces some of the significant functions that used to be handled by your Android operating system.
The name of this programme says it all. It will put Google's personal assistant, now, in the centre of your phone. This assistant is a Google service meant to give you personalised information in the form of pop up cards.
Emphasis on Google Assistant
It has existed on Androids since July 2012, but it wasn't so easily discoverable as it's now. This minor cosmetic change makes the assistant much more prominent and useful.
Automatic voice controls
Apart from the interface changes, this launcher helps Google Now stay close at hand at all times. All you need to do is preface your question with 'Okay, Google', and get your answers in minutes. This always-on voice capability facilitates using the search engine. Plus, you may ask your device simple questions about your schedule, and it will be the perfect assistant.
Minimalist UI
The app's user-interface contains only the necessary settings and features, helping you avoid the bells and whistles that tend to come with similar pieces of software. The Launcher enables you to add shortcuts, folders, and widgets to your home screen. Once you run out of space, it will create the next panel.
Flexibility in settings
There are few features and customisation options with Google Now Launcher, but the app gives you free rein of everything it has to offer. There are three basic options - wallpapers, widgets, and settings.
The wallpapers can be some of the preset or any image on your phone. The software also allows you to browse and drop widgets and access useful settings related to the Assistant, Search options and your home screen.
Up to Google’s standards
Stock Android users will enjoy the ease of use this programme brings with it. The design is simple and stylish, appealing to minimalists and those who don't like getting confused by their devices. The integration with Google Now and voice command are the cherries on top.
However, keep in mind that the current version of the launcher is merely an app. As such, you need to unlock your phone to use it. Plus, several similar pieces of software come with more flexibility and customizability so that they may be a better pick.