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Infusionsoft is a full sales and marketing automation app, not just a standard email marketing tool. It’s a great tool for saving you time and increasing your sales. With Infusionsoft you can manage and automate your sales and marketing programs under one roof. It has some great features that really stand out from the crowd, such as advanced lead capturing tools, lead scoring, e-commerce components, and an advanced email marketing platform.
AutomationInfusionsoft ensures that when your customers undertake tasks, such as filling out forms, clicking links, and navigating from one sales page to a next etc, then you are able to program a myriad of things to happen depending on each action that, once setup, will run on its own automatically so you don’t have to worry about it. With Infusionsoft you can leverage automation to nurture leads, trigger behavior-based communications, and streamline workflow. This is really useful because it saves you time and creates a more consistent, timely system for managing your sales and marketing processes.
CRMCustomer relationship management is just one aspect of Infusionsoft’s services, but it is a massive part! With Infusionsoft’s CRM you are able to track customers, leads, prospects, and vendors while analyzing key data such as demographic information, notes, and client history. If you need a flexible CRM tool then Infusionsoft hits the mark. Not only do you have access to standard key data, but you can also given up to 100 custom fields for tracking anything else you may need that is specific to your field of business.
List SegmentationConsistent and accurate list segmentation is a crucial component of any email marketing campaign. Infusionsoft has superb list segmentation tools that provides a great tagging system, which is simple, yet powerful, so you can keep track of who belongs to what list. This is a great time saving feature because you can have contacts that belong to multiple lists, so it makes it easy to undertake searches while excluding multiple tags, in order to pinpoint who you want to send a specific campaign to.
MarketingInfusionsoft has powerful marketing tools that will help you to connect with leads via email, and social media, to build relationships and cultivate new leads. A cool feature of Infusionsoft’s marketing platform is that it correlates your CRM and e-commerce data so that it allows you to create personalized communications, which will lead to increased conversion rates.
With Infusionsoft’s email marketing platform you can pick from a range of ways to design professional-looking emails for your customers. You can design in HTML or plain text, and you can include elements like text boxes and social sharing widgets, or you can take advantage of Infusionsoft’s drag and drop tools, via the Campaign Builder, to custom design your promotional content. It is worth noting that Infusionsoft's email marketing platform includes spam scoring. This is a really neat feature because it will help to ensure high inbox delivery rates for your customers.
PricingInfusionsoft uses a subscription pricing model with plans starting from $199.00/month for the Essentials package, rising to $379.00/month for the Complete package. All the plans that Infusionsoft have on offer provide contact management and marketing-automation capabilities. Sales automation is available only in the Deluxe Sales and Complete plans, whilst e-commerce tools are available in Deluxe E-commerce and Complete plans. It is also worth noting that the Essentials plan supports only three users, but the Complete plan supports up to five users.
Bottom LineInfusionsoft’s platform offers a plethora of sales and marketing functionality. It is a quality CRM solution that will help you manage all your customer interactions. The ability to capture and convert new leads and sell and collect payments online, are great tools in themselves, but combined with contact management, list segmentation, and multimedia marketing management, makes Infusionsoft a great all-round suite.
