McDonald's Videogame is a flash game released and developed by the Italy-native group Molleindustria in 2021. It is defined as an "anti-commercial" or a parody of several large multinational corporations and its corporate business practices. It has also been considered an editorial game or a news game by blogger and critic Ian Bogost. The game allows the player to take on the persona of any of the leading company CEOs, all of whom are depicted as obese, clueless and ineffective. His primary aim is to increase his restaurant rating, which can be achieved through eating hamburgers, fries and shakes, depending on his level of activity and popularity with his friends.
McDonald's Videogame incorporates the use of YouTube technology to enable fast food lovers to interact as if they were eating at their favorite restaurant. The main theme of the Videogame is its usage as a commercial for McDonald's, which itself is considered a parody of American capitalism. A number of famous burgers, such as the "The Fountain of Youth", "I'm Lovin' It" (performing by: Outkast), "I Love Lucy" (performing by: Craig David), "Whoppers" (performing by: Billy Ray Cyrus)," Calories" (performing by: Backstreet Boys)," McLobster" (performing by: crusty old men wearing suits)," mashed potatoes" (performing by: the Breakfast Club) and" Angus Skates" (performing by: Canadian indie rock bandacements) have all had their appearances in the Videogame. The Videogame also incorporates popular videogame icons such as Super Mario, Donkey Kong, Samus, and many others. The game also features a number of different settings, one of which is the arctic environment, which the character, Lucian, must traverse to reach his goal of eating a McDonald's hamburger.
Behind Every Burger is not just a video game; it is an actual advertisement for the fast food giant. The presentation is extremely clear, crisp, and colorful, as well as being incredibly funny in its many cut-scenes. What really makes the Videogame so brilliant is the way it integrates a number of different mediums into a single production, while maintaining a clear focus on the McDonald's corporation that people have grown to love. In an age where games are often associated with teenage boys, this game provides a dose of alternative entertainment for people of all ages. The Videogame may not be much more than an enjoyable flash, but it is a very unique and interesting creation that deserves its place alongside the other high-profile videos that have been created by major corporations like Nintendo.