In version 3.7 released today, there has been a number of additional improvements made to the SMSCaster E-Marketer functionality. Along with the ability to create bulk e-mails via the program, it has also been able to support the functionality for creating text based ads via smscasters in real time. This version supports the sending of two different kinds of SMS: Bulk SMS with the recipient's name. Bulk SMS allow you to send large amounts of text messages to people in a short amount of time, while the name SMS allow you to personalize your is based on the information that you provide such as your name and phone number.
SMSCaster has been able to expand its functionality and provide a solution for small businesses as well as larger organizations. The SMSCaster solution has also been released for both iOS and Windows devices, allowing people to send smscasters from any device that has the necessary technology for it. SMSCaster has also developed an application that will allow businesses to send their employees a text message at the workplace. The application is referred to as SMSotion and will work with any iPhone or Android device.