Autopilot is a multi-channel marketing app, which gives businesses a sure foothold in automated marketing, and customer relationship management. Due to solid, cloud based flexible features, Autopilot is suited to all businesses, regardless of size or industry. Aside from multi-channel marketing journeys, businesses can use Autopilot to capture leads from populated forms, automate emails, view visitor events in real-time, and gain a high return on investments by utilizing the platform’s insightful reporting tools.
Autopilot lets businesses of all sizes automate and track marketing activities through online and offline channels. With Autopilot you can map each touch-point across the customer lifecycle. Business contacts can be organized, segmented and integrated with current systems already in place. It is very easy to setup, use and implement.
Multi-channel Marketing JourneysA stand out feature of Autopilot, is the way that it can utilize multi-channel marketing Journeys in order to ensure messages are sent to the right recipients at the right time. With Marketing Journeys, you can send personalized messages, and also build workflows and processes in Salesforce. To setup, create and publish your first Marketing Journey, you can use Autopilot’s drag-and-drop Journey canvas. This is simple interface that allow you to design a program from scratch or select a program from a collection of ‘best practice’ programs.
Insights & ReportingAutopilot’s Insights and Reporting tools are a superb way to measure the effectiveness of your automated marketing program. These tools allow you to visualize revenue impacts, view trends, and glance over summaries of user and email performance data. All data is provided in real-time, so you are able to immediately detect if any changes to your marketing program are having an impact on the activity on your website. Any reports can be filtered by date range, Marketing Journeys or individual email touch points.
IntegrationsAutopilot has a wide array of third party integrations available. These integrations ensure Autopilot is a fitting app for businesses of all size, from various industries, despite the marketing and CRM systems which currently may be in place. Supported integrations include Lob, Salesforce, Segment, and Twilio.
PricingAutopilot uses a subscription pricing model, with a free trial available. There are two pricing plans to choose from:Base and Business. The Base Plan costs $20 per month, if paid annually, or $25 if paid monthly. For this you get for up to 1,000 contacts, and it includes unlimited emails, multi-channel journeys via email, SMS, in-app messaging, and postcards. You also get reporting, segmentation, and integrations with Slack and Zapier.
The Business Plan costs $40 per month if paid annually, or $50 if paid monthly. For this price you get up to 1,000 contacts, and it includes Salesforce CRM integration, Segment.com integration, access to Autopilot's API, A/B split testing, and access to in-app journey reviews.
Autopilot offers a scalable, subscription-based pricing model that is as flexible as your businesses growth. The good thing about Autopilot is that you only pay for what you need, and unlimited emails are included, regardless of which plan you use.
Bottom LineOverall, Autopilot provides a strong end-to-end marketing automation platform that is able to give your sales and marketing teams freedom to do their jobs. It uses an intuitive drag and drop interface that is easy to navigate and can be used by any team members, no matter where they are. Autopilot comes with quality campaign management features, ROI reporting, and it also incorporates personalized offline and mobile touch-points. With built-in integrations to marketing, lead intelligence, messaging, and CRM tools Autopilot makes it easy for your business to engage with leads and customers consistently, using a variety of communications.
