This is actually part of Electronic Arts' plan for The Sims 3: University Life. Electronic Arts was hoping to expand the game's social interaction through the different social groups. There are clubs for all sorts of interests and skill levels including the "Sims for Seniors" which uses popular games like Sudoku to help people get better at a skill level ten and understand the importance of spending time socializing. There are also social events like dances, parties, concerts, dances, and more for players to partake in. The University of Applied Arts is where you'll go to school and earn your degree as a student of The Sims 3: University Life.
Other features of The Sims 3: University Life includes an overhauled Student Union. Sims now have an easier time reaching the maximum limit of points during their standing up skill quest, the ability to create an event from one social group to the next, easier ways to communicate with fellow students about tasks, and more. The Sims 3: University Life offers both the opportunity to play the full game as a student and the expansion packs for free, meaning that gamers who bought the original game can jump right in and start using all the features immediately. Electronic Arts also promises to release more expansion packs in the future including new school activities and scenarios, more expansion pack items, more faculty options, and many more.