Mobo Marketplace is an online e-commerce and mobile advertising platform built on the principles of Baidu, Tencent, Yahoo and Android. Mobo Marketplace is a joint project of Yahoo and Tencent, which together form a comprehensive app store with millions of quality apps pre-installed. The app developers promote their apps to be listed on the Mobo Marketplace, a directory that features a variety of top-notch apps. Users can easily search for and download any app through a user-friendly interface provided by Mobo Marketplace. Mobo Marketplace also provides marketing tools to help the advertisers design effective marketing campaigns for their mobile apps.
Mobo Marketplace is different from the existing mobile app stores in a number of ways. Unlike the iPhone and Android platforms, which allow users to browse through multiple tabs, access different applications and features from a single page and share files between the PC and mobile device, Mobo Marketplace allows users to visit only those apps they are interested in. Mobo Marketplace uses a new approach to browsing the web, called "cards" which shows the user what app matches his current interest based on categories such as Games, Software, Gadgets, Music, TV etc. Mobo Marketplace is different from its competitors because it offers a high-quality app store with thousands of high quality android applications and more than 1000 of apps to choose from.
Mobo Marketplace is fast becoming popular in China and Asia where most of the population has a mobile phone and use mobiles to access the internet. Mobo Marketplace has made it easy for people to find and download apps to use on their smartphones or tablets. This new app store has introduced a totally new way for individuals to advertise their product and services. Mobo Marketplace was one of the first to introduce the concept of paid promotion and today has become one of the leading mobile commerce sites in the world.