Yotpo is a web-based platform for retail businesses that are wanting to receive more authentic reviews from their customers. Yotpo can harness the power of existing buyers and retailers and allow businesses to increase conversion rates without having to payout massive amounts on advertising. Along with some powerful tools for reviews, Yotpo also provides business with access to SEO and marketing tools.
Yotpo uses real-time data and algorithms in order to determine the precise needs of the business. The utility can then provide it with the tools necessary to persuade customers to generate original content with online product reviews. Retailers are also able to distribute reviews across social media platforms such as Facebook and Twitter. This not only drives conversion rates upwards but also helps business receive new traffic via improved organic search rankings.
Mail After PurchaseThe key tool which Yotpo uses is the Mail After Purchase (MAP) feature. This productive marketing tool helps businesses collect more reviews with the use of data-driven, automatic emails. Each time a visitor on a website converts, Yotpo automatically sends a review request to that customer at the optimal time. All review request emails are totally customizable, and MAP is also mobile-responsive.
Social Media AdsAdvertising works, and social media advertising works really well. Yotpo allows businesses to turn their most positive reviews into high-performing ads on Facebook. This kind of marketing takes advantage of user-generated content, which businesses already have, and then capitalizes on the effectiveness of work-of-mouth marketing in acquiring new customers online. With Yotpo, marketing teams can manage all of the reviews from a centralized place and Yotpo’s Ad Builder tool lets you create your own, specialized Facebook ads. The service can automatically analyze and optimize a businesses ads, ensuring it receives the top results.
IntegrationsYotpo integrates with many e-Commerce solutions, and advertising and marketing platforms such as Facebook and Google. The Yotpo API supports both HTTP and HTTPS requests.
PricingYotpo uses an Open Source subscription pricing model with plans starting from $0 per month, rising to $499 per month. There are also custom plans available for enterprise businesses. Although Yotpo offers a Lite plan for free, and a starter plan for $25 a month, the best plans that contain the most beneficial features are available in the Pro, Powerhouse and Enterprise plans. Yotpo also offers a free trial to test the platform (no credit card required).
Bottom LineYotpo is a quality marketing engine that is wrapped around a mobile centric, simple review process. Yotpo uses embedded review forms in after-purchase emails, enabling customers to quickly and easily leave a verified review. It has seamless integration with Google, therefore business can take advantage of Google Seller Ratings, Rich Snippets and Product Listing Ads, all of which will improve CTR and have a positive impact on ROI. Yotpo can be used by businesses of all sizes, but is especially suited to mid to large firms in the retail industry.