SALESmanago is a cloud-based, standalone Marketing Automation tool, which can be utilized by any industry. The app is iOS friendly, can be accessed on any connected mobile device, and is applicable to both B2B and B2C businesses.
SALESmanago Marketing Automation gives users access to a myriad of marketing tools, including the ability to personalize banners and content on their site in order to drive engagement. The service uses automation rules to help businesses automatically react to customer behavior and then execute fully automated campaigns.
SALESmanago Marketing Automation is able to process data in various ways, responding to everything from a website visit, through to a prospect which reaches a specific score in a sales pipeline and how to tailor the outreach. It works by tracking specific events, managing various conditions, and then specifying a list of actions. The service includes powerful features such as bulk text and VMS messaging, opt-in and opt-out features, autoresponders, and two-way comms via mobile devices.
Dynamic emailOne of the best features of SALESmanago Marketing Automation is the ability to send dynamic one-to-one emails. The system is able to generate individual messages for particular recipients based upon the their current behavioral and transactional profiles. The tailored emails can contain information about products or services that are perfectly matched with the current needs of recipients. All communications are sent at the optimum time, with specifically targeted offers that prove to be more effective than mass email campaigns, as they tend to initiate higher open and click-through rates.
Predictive marketingWith SALESmanago Marketing Automation, you are able to consolidate transactional and behavioral data and then analyze it effectively. By analyzing their current purchases and the content viewed by customers, you have the tools to easily capture their purchasing cycles and therefore anticipate future needs. With automations, the platform will send adjusted offers to particular customers at the right time.
PricingSALESmanago Marketing Automation uses a subscription pricing model, with a one-time license. There is a free trial available, with no credit card required. Plans start at €199 per month for 1 000 contacts rising to €8 000 per month for 2 000 000 contacts. The chosen plan will depend upon the number of e-mail addresses that are in customer's database on a SALESmanago account.
Bottom LineOverall, SALESmanago Marketing Automation provides a complete suite of solutions for marketers. With tools such as website visitor identification and tracking, and the ability to send dynamic e-mails with personalized product offers, coupled with dynamic website content and personalization in ad networks and direct sales channels, it is no wonder SALESmanago Marketing Automation are considered by many to be a solid platform to drive their business from, and are one of the fastest growing cloud-hosted service provides for business marketing automation today.