The AdWords Editor is actually a utility that you could download and install onto your computer. It enables you to manage all your advertisements while you are not even remotely connected to the Internet. Luckily, the installation process only requires a few clicks. However, you will need to exercise some patience when it is installing the software for your system. Once the AdWords Editor appears on the screen, click on the "start" button and wait for it to be installed.
The AdWords Editor enables you to edit your ad groups, keywords, and ad text and also manage your ad groups' daily ads. You can synchronize your ad groups across multiple devices such as desktop, tablets and phones as well as the web. The AdWords Editor enables you to change the key wording of your advertisement, create different ad groups, and synchronize your ad groups across various devices. The Windows version also allows you to edit your adverts, search and insert keywords within the adverts. The only thing that differs for the Mac version is that you cannot manage adverts and search field at the same time.
Managing your AdWords campaigns using the AdWords Editor makes managing your AdWords campaigns very easy. You just need to save your adverts into the right places, edit them as per the requirements, and then publish them to the Google servers for proper deriving of traffic. You can even have more than one changes at once. This feature makes it easier for you to experiment with your ads and make sure that they are effective. This software also allows you to easily create new adverts as well as editing existing ads.