Google's latest invention, Google Goggles, is an innovative eye-wear technology that combines two technologies into one simple and inexpensive piece of technology. Google's goal with Google Goggles was to enhance user experience on mobile devices while reducing the user interface clutter. As we know, the mobile interface clutter can be removed by a simple gesture, such as swiping or tapping an image on the virtual screen. Google Goggles provides this easy interface along with the ability to see virtual objects in three dimensions, like a real viewfinder on a digital camera, instead of the usual two dimensional view on a smartphone. Currently, Google is the leader in online advertising with its Google AdWords and Google+ social media platforms.
Google's chief competitor, Apple's iBooks, has an in-built search function, as well as numerous other apps for reading, writing and reviewing the world around you. However, none of these apps address the primary need of today's mobile user to have access to information wherever they are: in the Google environment. Google Goggles is Google's answer to that need and is currently in testing stages. The first Google wearable application will be Google Glass, a project of Google's self-proclaimed Google moonshot, the Google Wave.
Google Goggles works by using two small cameras connected to Google's Android software package to create an opaque lens through which you can see the world around you, and a laser focused on your eyes to read a bar code or symbol, such as a prescription drug tag. You will no longer need to take your phone or tablet down to deal with payment, download music, or check stock. Google's intention is to take the interface out of your hands entirely and let it run on the device with you, similar to an eyeglass, but with the advantages of a mobile app.