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Salesforce is not only a market leader in CRM, but it is also one of the most widely known. Salesforce can help your business grow by connecting leads, accounts, contacts, and business information and use this data to push your company’s growth. Salesforce has been designed with sales, marketing, and services departments in mind. Although the solution can be used by all members of your team, it will be utilised to a greater degree by your professional sales and marketing teams.

The cloud environment that Salesforce runs from, provides you with everything you need for your business right there at your fingertips, no matter where you are located. Because Salesforce runs from a unified web-based system, it provides you and your team with access to a suite of tools that has hundreds of features. These give you ways to connect with contacts, social accounts and research data analytics, so you can concentrate on the most important aspects of your business; managing your customer relationships and closing the deal!

Team Collaboration
Salesforce provides users with advanced features that provide so much more than a standard CRM solution. Cool new features such as social media tools and social enterprise elements, run from within the cloud-based application. These tools help your sales and marketing teams by giving them the ability to connect in real-time through Chatter: the solution’s enterprise social network. By effectively utilising social feeds, your teams can better communicate and work more efficiently together. Chatter uses Feeds to provide you with a simple and straightforward way to keep up to date with projects, topics, and teams from within a collaborative environment. One useful feature is Chatter’s ability to locate information and experts that you need, need; then, relevant contacts and files based upon the deal or case you’re currently working on are recommended.

Mobile
As Salesforce runs on the Salesforce1 Platform, it does’t matter what device different members of your team are using, they are able to respond to sales leads, track ongoing opportunities, log calls, and check dashboard statistics. With Salesforce’s mobile device apps, you can keep abreast of all the latest information. The Salesforce app gives you well rounded view of your upcoming day. By using Salesforce mobile you will have the tools to keep all members of your team in-sync regarding contact details and sales leads.

Predicting Sales Cycles
The tools that Salesforce provides for learning about customer behaviours are second to none. With forecasting tools, you are able to plan and predict sales’ cycles. A very cool feature of the Salesforce platform is Collaborative Forecasts. These are useful for planning and managing sales expectations. With Collaborative Forecasts, an account administrator can create up to four different types of forecasts for your company. The interface is easy to navigate and you can switch between forecast types by clicking on the titles. You are also able to switch view to focus on forecast categories. If, for example, your company uses product families, then you can view forecast summaries for each product family.

Finding Better Sales Leads
By using Salesforce CRM software, your company can generate better leads. As you enter contact data into the database, you can populate the entry fields with information on different aspects of the lead, i.e. how you met that individual. Salesforce will allow you to easily filter your contacts so that those with similar interests are grouped together. These contacts can then be used as targets for more effective marketing campaigns and for generating additional leads, contacts and business deals.

By utilising Sales Cloud, team members are able to find their best sales leads and get accurate contact information for thousands of businesses. These tools are so valuable because you will be able to align sales and marketing managers around the same leads and opportunity pipelines; therefore, you can connect with new accounts to close more deals faster.

Integrations
Salesforce is able to integrate with over 50 popular business apps, including Kayako, JIRA, Intacct, HappyFox, and SurveyGizmo.

Pricing
Salesforce uses a subscription pricing model and the company offers a Free Trial(No Credit Card required). The pricing structure starts with a basic sales and marketing plan for up to 5 users at a price of $25 /user/month* (billed annually). For the Complete CRM package for any size team, the price is $65 /user/month* (billed annually) Salesforce also offers a Deeply customizable CRM package for at a rate of $125 /user/month* (billed annually). Finally the also offer an Unlimited CRM power and support package for $250 /user/month* (billed annually)

Bottom Line
The Salesforce CRM is a total package that brings together your contact management and sales and marketing requirements under one roof. The software is highly intuitive, easy to navigate and has really useful tools that allow your team to collaborate with each other in real-time. With customers including Chipotle, Avon, and Delta Air Lines under their belt, you can see why Salesforce is market leader in CRM software.

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