Statcounter Web Analytics, or simply known as Statcounter, is a business and productivity utility programme developed for Android, iOS, Windows mobile, and PC devices. It is an independent web analytics application that is capable of tracking millions of websites, blogs, or forums of companies, agencies, bloggers, self-employed, charities, etc. With its mobile version, you’ll be able to access your site’s statistics anytime and anywhere you are.
View and analyse your website’s traffic trends with ease
Comparing this app to the other strong and popular competitors like Google Analytics, it can confidently be said that this is the easiest to track, organise, and analyse. With its sleek and intuitive user interface, you’ll be able to efficiently view your website’s activity and performance at a glance as its dashboard only displays the most essential aggregate metrics—the percentage of your visitors coming from each source, their locations (country & IP address), website engagements, system stats, most visited pages and the number of times they click your banner ads and links from other websites.
You can use these key metrics to analyse your traffics trends and compare pageviews, sessions, visitors, and new visitors over time. This will help you to quickly spot negative trends to improve and either maintain or empower more your positive trends. The bounce rate that this app offers also lets you know which page you need to work more on the content. Syncing your Google keyword data with the Statcounter app will aid you a lot to unlock the search terms and phrases that your visitors use to find your website and incorporate it effectively in your website.
To learn more about your visitors, you can have full real-time visibility with their website experience. You can watch their live feed and navigation paths to better understand their behaviour and engagement. You can put descriptive labels about your visitors to effortlessly track and familiarise them with their visit, leave, and return to your site. On top of that, this utility tool can generate daily, weekly, or monthly detailed and mobile-friendly email reports. If you want to do a further analysis, you can also export this information in a spreadsheet or other third-party software.
Convenient web analytics alternative
If you are looking for the easiest way to monitor and analyse your website’s performance and visitor’s activity, Statcounter is highly recommended for you. Amongst its competitors, it provides the most intuitive interface and tools that you could instantly and efficiently use to identify your traffic trends. Web analytics programmes such as Google Analytics require time, knowledge, and expertise to make the most out of what it can offer.