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Campaign Monitor is an email marketing platform that lets you design your own personalized messages for your customers. Not only can you create and send customized email messages, it also lets you optimize your campaigns via detailed reports and advanced analytics. Campaign Monitor makes use of a drag and drop email builder, and the software’s list management tools can help your business build subdivisional lists that are based upon specific criteria. Along with high quality design software and automation tools, Campaign Monitor also comes with optimisation tools that allow your company to track the success of email marketing campaigns in real-time.
Marketing EmailsCampaign Monitor's email builder lets you design branded, personalized emails, which are optimized for both desktop and mobile device. Email builder provides a range of designs that have flexible layouts to ensure that your emails are specific to your business. Because Campaign Monitor lets you you place images and text where you need in your messages, you will be sure to catch the eye of your customers. One cool feature of Campaign monitor is the ability to send dynamic content. So, if you need to set up your emails to display different content for different subscribers, based on their specific preferences, then you can do!
Managing ListsCampaign Monitor's list management tools let you make full use of web hooks, triggered messaging, and personalized content. The List segmentation features make it possible for you to send tailored, relevant content to your customers at the best time. Segmented lists are created by using relevant data that you have at your fingertips; user preferences, past campaign activity, location, purchase histories, and demographics.
Automating CampaignsCampaign Monitor makes good use of automated campaign tools. As they operate in the background you simply have to set them up and watch them go. You can configure it to send pre-designed messages at optimal times, just import your subscriber or customer information lists into Campaign Monitor and set up the desired action. For instance, you may want to configure a recurrent email, which is issued to a customer a month before their membership expires. By utilizing automated campaign tools they are guaranteed to receive your messages at the time they are supposed to.
Tracking ResultsCampaign Monitor's platform comes with great analytics and reporting features that lets you view data on who has seen your emails and what aspects of the message was most relevant. You can gather vital data on who your customer's emails were shared with, whether that be via social platforms such as Twitter and Facebook or shared directly. This is really useful because you can track the data for any future marketing campaigns and then tailor those campaigns accordingly.
Helpfully, Campaign Monitor also provides an app for the iOS platform, which can be used to gather data on your campaigns in real-time. No matter where you are, you will always have the most recent information about your company’s email marketing.
PricingCampaign Monitor has plans that start from $9.00/month, rising to unlimited plans that start from $29. You also have the option of paying per campaign; this costs $5 per campaign, plus 1 cent per recipient. Campaign Monitor plans come with 24/7 support as part of the package.
Bottom LineCampaign Monitor is a great Email marketing suite that offers advanced features, such as auto-responder messages and user segmentation. It has a straightforward dashboard, comprehensive user-management tools, and the ability to have multiple administrators. These features, coupled with drag and drop tools that simplify the email creation process, and the ability to promote your business via social networking platforms like Facebook and Twitter, make Campaign Monitor a high quality tool that ticks all the boxes.
