Zoho Social helps marketers in SMB’s to increase the social media presence of your brand with actionable insights that are focused on content and engagement.
The platform provides marketers with pre-publishing insights, based on the engagement level of previous posts and the activity of their audience. Zoho Social also shows users the percentage of your audience, that are likely to see your post now, suggests the next best time to post and lets them schedule a post to be distributed at the same time of the day in different time-zones.
Zoho Social has a real-time monitoring dashboard, which helps marketers listen to what’s being said about your brand. With Zoho Social, users are able to search and track a keyword; and then respond when you need to. Instant notifications ensure quick reactions and ensure that no relevant conversations slip between the cracks.
Within Zoho Social there is also a dedicated reports tab that provides detailed analytics, and social-network-specific statistics that enable you to understand more about your target audience and see exactly how people engage with your content.
Zoho Social’s key features include a wide array of tools, including social network marketing, social media metrics, multi-channel marketing, automated scheduling, social media integration, feedback collection, real time reporting, activity logging, keyword tracking, brainstorming, a search functionality, real time monitoring, and real time notifications.
Zoho Social integrates with the following social media tools: Twitter, LinkedIn, and Facebook. It supports Android and iPhone devices, but unfortunately it doesn’t have an API available.
Zoho Social uses a freemium subscription pricing model, with plans starting from: $10.00 per month. There is also a free trial available (no credit card required).
Zoho Social’s plans consist of the Free plan, the Standard plan, and the Professional plan. The Free plan gives you 1 User, 1 Brand, 4 Social Networks, Publishing, a Default Zoho URL shortener and a SocialShare Browser Plugin. Next up is the Standard plan, which is priced at $10 per month. For this price you can have 2 Users, 1 Brand, 5 Social Networks, Publishing and Scheduling, a Default Zoho URL shortener + Bit.ly integration, Smart Q, Basic Reports, Collaboration, Monitoring (Up to 5 saved keyword searches + Twitter lists), and a SocialShare Browser Plugin. You can also have various Add-Ons if you need as well. These are priced at $10 per user, per month for Users, and $10 per brand, per month for Brands. Finally, the Professional plan is priced at $50 per month. This gives you 5 Users, 3 Brands, 5 Social Networks, Advanced Publishing and Scheduling, a Default Zoho URL shortener + Bit.ly integration, a Bulk Scheduler, Smart Q, Advanced Reports, Custom Reports, Sentiment Analysis, Collaboration, Monitoring (Up to 15 saved keyword searches + Twitter lists), and a SocialShare Browser Plugin. Again, you can also purchase Add-Ons if you need to as well.
Zoho Social lets you publish and schedule an unlimited number of posts. You can track how your posts are performing and calculate what works best for your audience with detailed statistics, which are available for every published post. With in-depth visual reports and analytics you can understand your audience, and measure and improve the impact of your content. Overall, Zoho Social is a great way to helps marketers increase the social media presence of your brand.